Scoutium: Building the Bridge Between Hidden Football Talent and Global Opportunities

Designing a digital ecosystem where football talent is discovered, analyzed, and connected through data-driven experiences.

Scoutium is a football technology startup that set out to digitize the scouting process. Traditionally, player discovery and evaluation were highly manual and inconsistent. Scoutiums mission was to bring objectivity, scalability, and engagement into football talent identification.

I was responsible for designing both the web platform for clubs and scouts and the mobile app for players, ensuring the entire ecosystem worked seamlessly across very different user groups.

Role

Lead Product Designer

Role

Lead Product Designer

Role

Lead Product Designer

Platform

Web and Mobile Applications

Platform

Web and Mobile Applications

Platform

Web and Mobile Applications

Timeline

1+ year (continuous development & iteration)

Timeline

1+ year (continuous development & iteration)

Timeline

1+ year (continuous development & iteration)

Team

Mert Özdemir

Team

Mert Özdemir

Team

Mert Özdemir

Challenges

The Problem We Set Out to Solve

Traditional football scouting was broken. Talent discovery relied on who you knew, where you lived, and which matches scouts could physically attend. This created massive inefficiencies and missed opportunities across the entire football ecosystem.

Business Challenge

The football industry was losing potential talent due to geographical limitations and subjective evaluation methods. Clubs spent enormous resources on scouting networks that only covered a fraction of available talent, while smaller clubs and emerging markets remained largely invisible to top-tier teams.

Key pain points:

  • Manual, paper-based scouting reports

  • Limited geographical reach

  • Inconsistent evaluation criteria

  • No centralized talent database

User Problems

For Clubs & Scouts

Information overload

Scouts struggled to analyze and compare players effectively across different matches and timeframes

Information overload

Scouts struggled to analyze and compare players effectively across different matches and timeframes

Information overload

Scouts struggled to analyze and compare players effectively across different matches and timeframes

Workflow disruption

Existing tools didn't match real-world scouting processes, forcing scouts to juggle multiple systems

Workflow disruption

Existing tools didn't match real-world scouting processes, forcing scouts to juggle multiple systems

Workflow disruption

Existing tools didn't match real-world scouting processes, forcing scouts to juggle multiple systems

Lack of standardization

Each scout used different criteria, making player comparisons nearly impossible

Lack of standardization

Each scout used different criteria, making player comparisons nearly impossible

Lack of standardization

Each scout used different criteria, making player comparisons nearly impossible

For Players

Visibility gap

Talented players outside major football centers had no way to showcase their abilities to scouts

Visibility gap

Talented players outside major football centers had no way to showcase their abilities to scouts

Visibility gap

Talented players outside major football centers had no way to showcase their abilities to scouts

Motivation crisis

Without feedback or recognition, young players often lost interest in pursuing football careers

Motivation crisis

Without feedback or recognition, young players often lost interest in pursuing football careers

Motivation crisis

Without feedback or recognition, young players often lost interest in pursuing football careers

Limited self-awareness

Players couldn't track their progress or understand their strengths compared to peers

Limited self-awareness

Players couldn't track their progress or understand their strengths compared to peers

Limited self-awareness

Players couldn't track their progress or understand their strengths compared to peers

Technical Constraints

The platform needed to handle real-time match analysis, process thousands of video uploads, and serve diverse user groups with completely different needs - all while maintaining performance across varying internet speeds and device capabilities in different countries.

Design Process

Hello world

Design Process

Hello world