Designing a digital ecosystem where football talent is discovered, analyzed, and connected through data-driven experiences.
Scoutium is a football technology startup that set out to digitize the scouting process. Traditionally, player discovery and evaluation were highly manual and inconsistent. Scoutium’s mission was to bring objectivity, scalability, and engagement into football talent identification.
I was responsible for designing both the web platform for clubs and scouts and the mobile app for players, ensuring the entire ecosystem worked seamlessly across very different user groups.
Challenges
Different user needs: Clubs required detailed analytics; players wanted a simple way to showcase themselves.
Data-heavy workflows: Scouts needed to tag actions and analyze matches without being overwhelmed.
Engagement gap: Young players often lacked motivation to consistently interact with the platform.
Scalability: The system had to work across hundreds of clubs, thousands of players, and varying competition levels.
Design Process
1. Research & Discovery
Conducted interviews with club managers, scouts, and youth players.
Observed live matches to understand real-world workflows.
Mapped journeys for scouts (tagging actions, uploading analysis) and players (profile creation, stats tracking).
2. Web Platform (Clubs & Scouts)
Designed match analysis dashboards where scouts could tag player actions in real-time.
Built comparison charts to evaluate players across metrics.
Created club-facing analytics tools for tracking scouting reports and player development.
3. Mobile App (Players)
Designed a profile system where players could upload stats, videos, and achievements.
Added match highlights & story-style short videos to increase engagement.
Developed charts & comparisons so players could benchmark themselves against peers.
4. Visual Design & Prototyping
Kept UI clean and data-visualization oriented.
Designed responsive, modular components for quick iteration.
Tested prototypes directly with players and scouts for usability validation.
Solutions
For Clubs & Scouts (Web):
Tagging interface for in-match analysis.
Performance dashboards with charts, stats, and filters.
Centralized hub for managing scouting reports.
For Players (Mobile):
Rich profiles with stats, highlights, and videos.
Engagement features like discovery feed & short-form content.
Comparison charts to benchmark performance.
Impact
✅ 25+ clubs across Turkey and Europe adopted Scoutium, including top-tier teams like Beşiktaş.
✅ 10,000+ players onboarded with 33,000+ individual analyses recorded.
✅ A network of 250+ video analysts and 190+ scouts, supporting 2,400+ full-match videos tagged (90 min each).
✅ 100,000+ app downloads across iOS and Android, with steady international growth.
✅ Strategic partnerships, including collaboration with FC Porto.
✅ Increased player engagement through video content and comparative stats.
